Jim Rich Principle Instructional Designer Rich & Associates 4601 North Park Ave #301 Chevy Chase, MD.20815 301.581.9440

Jim Rich and R&A

Jim Rich is the principle Rich & Associates a Washington D.C, area firm that specializes in instructional design activities. Jim has spent a career as a subject matter expert in the areas of publishing, imaging technology, course development, teaching, writing, consulting and using computer applications. Since 2007, he has made the career transition into the area of education, designing and delivering instruction and educational publishing. In May 2009 Jim completed his second Masters degree.

Jim's bring years of expertise in converting classroom knowledge into practical end-user applications. That instructional know-how combined with his years of consulting experience allows him to work with end-users at all levels. His knowledge of end-user applications, instructional design, interpersonal skills and his down to earth style allows him to offer a range of educational services that such as training needs assessments, course development, train-the-trainer sessions, coaching, course delivery (face-to-face and distance learning), and working with instructional technology.

Jim most current degree is a Masters of Art degree is in Instructional System Development from the University of Maryland Baltimore. His second degree is a Masters of Science degree is in Printing Technology from the Rochester Institute of Technology.

Since 2010, Jim has written and published two books focused on best training practices in the graphic arts. Also between 1990 and 2006 Jim has written and published three Photoshop books and three technology reports about digital imaging.

Titles include:

"Graphic Arts Training Essentials: Best Trainng Practices for Graphic Arts Trainers" by Jim Rich

"Graphic Arts Training Essentials: Best Practices for Student Success" by Jim Rich

"The RIP Report: Using and Choosing ICC-based RIPs that Drive Inkjet Printers" by Jim Rich

"The Photoshop 6 Color Companion" by Jim Rich

"The Photoshop Grayscale Book" by Jim Rich

"Imaging Essentials" by Adobe Press - Chapter 6 on Color Reproduction

"Production Essentials" by Adobe Press - Chapters on Scanning & Calibration.

"The State of Scanning - Today and Tomorrow" by Jim Rich

"Photoshop in Black and White - An Illustrated Guide to Reproducing Black and White Images Using Adobe Photoshop" by Jim Rich and Sandy Bozek

"Evaluating High Performance Color Scanners" by Rich & Associates

Current or Past Cliets include:

Adobe Systems, AGFA, Air Force News, the American Indian Museum, the Army Times Publishing Company, the Asbury Park Press, Bozek Desktop, U.S. Bureau of Engraving and Printing, Graphic Arts Technical Foundation, U.S. Government Printing Office, Hewlett Packard, the International Monetary Fund, Maryland Institute College of Art, the Newspaper Association of America, the National Newspaper Association, the National Geographic Society, Management Concepts, Montgomery College, the Naval Research Laboratory, the National Gallery of Art, the Polaroid Corporation, the Photo Marketing Association, Rochester Institute of Technology, R.R.Donnelley & Sons, the U.S. Senate Photographic Services, the Smithsonian American History Museum, Seybold Seminars, Studio H, VCT Training, the Washington Post, Xerox.

Current Certifications and Associations etc.

• University of Maryland Baltimore County: Masters of Arts, Instructional Systems Development Certificate May 2009
  
• University University of Maryland Baltimore County: Instructional Systems Design Certificate May 2008
  
• University of Maryland Baltimore County: Distance Education Certificate December 2008
• American Society of Training and Development member since 2006
• International Society of Performance Improvement member since 2010